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Though Starbucks currently is not open to independent franchise owners, they
will make special relationships for businesses in areas that are not normally
accessible for Starbucks such as a college cafeteria or airport. Star
Bucks is the pioneer in making coffee popular for Americans. Be part of this
growing business with various other coffee franchises such as Dunkin Donuts, or
Timothy's.
The coffee business is very popular, since each cup costs about anywhere from
$1.50 - $4.00 a cup, the potential is endless. Many people don't limit
themselves to one morning cup of coffee a day, they drink 2-3 cups a day.
Coffee is now consider by many to be a luxury upgrade. They are willing to
pay a little bit more to know that they are getting 'Starbucks' coffee, or
'Dunkin Donuts' coffee. Since the upgrade is only a few extra dollars a
day, the average person is more willing to upgrade their coffee, than say their
car.
Coffee is growing in popularity among college students as well. There
is a great deal of brand loyalty associated with coffee. Similar to the
soda we grew up with, people relate more to the brands that they grew up with in
childhood or through their young adult life. In major cities, its not
unusual to see two Starbucks to a street. This just goes to show exactly
how profitable it is that even on the other side of the street there's still a
line.
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